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Vehicle Protection
OLIVE
Long Story Short:
If You Drive it, Olive It.
Formally known as "Project Matt", the name Olive® began as a twist on "all of", drawing influence from prominent tech & insurance companies. Since its inception, Olive has expanded significantly, becoming a publicly traded company. Over the years, I oversaw all design aspects of the Olive brand, adapting and evolving it as needed; and handled diverse projects, including UX prototypes, social AR filters, digital/print assets, and NHL sponsorships.
BRAND DEVISING
USER-EXPERIENCE
MARKETING STRATEGY
NICKNAMED "THEE DESIGNER"
Key Takeaways:
Context
A unique take on online coverage meant to target a younger demographic.
Challenges
Managing a brand identity for a new company & adapting it as it grew.
Solutions
Having an open-minded client that gives creative control over the brand.
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